Last summer, the Korean musician PSY sang out in protest against consumerism in Gangnam, a posh district in Seoul. His video shows him dancing, as if on a horse, in front of wealthy-looking men and scantily-clad women. For reasons only posterity may help us to understand, Gangnam Style became Youtube’s most frequently watched video clip. A series of parodies were produced by groups as far distant from Gangnam – geographically and ideologically – as NASA and Greenpeace.
Gangnam-style protest reached the art world with particular fervour. Chinese activist Ai Weiwei released a Gangnam Style video in protest of censorship in his country. Reacting to this video, Jewish-Indian artist Anish Kapoor – whose works are on display starting 18 May 2013 at the Martin-Gropius-Bau, Berlin – animated art museums in England and the USA to shoot a video in support of Ai Weiwei. Shortly thereafter, the Philadelphia Art Museum posted a video with its staff members dancing to the Gangnam tune, though their object of contention is not immediately apparent: