Statistics and Sticky Notes

On Identifying Museum Visitors and What Moves Them

A young woman with a bouquet of flowers

The ten-millionth visitor Paula Konga in November 2015 © Jewish Museum Berlin, photo: Svea Pietschmann

Gleeful excitement in the museum lobby, for we are greeting our ten-millionth visitor since the opening in 2001, and we are all ears. “It’s my day off and I want to take the opportunity to revisit the permanent exhibition,” the 33-year-old Berliner Paula Konga tells us. An architect by profession, she is particularly interested in Daniel Libeskind’s design of the museum. “The building is well worth visiting more than once, also for Berliners.” No sooner have we handed over a bouquet of flowers and a one-year-membership in the Friends of the Jewish Museum Berlin Association than our guest of honor vanishes into the ramified spaces of the Libeskind Building (further information about the Libeskind Building can be found on our website).

Next, a group of Italian schoolchildren pushes past me, another museum visitor asks me to switch his audio guide to French, and a group of British teenagers mills about in search of a young man in a red cap. The seething mass sets me thinking: What actually moves you here, in the Jewish Museum Berlin?  continue reading