30 July 2014 is International Friendship Day. But how do we commemorate friendship? Or how do we make it visible? We consulted with communications designer Lina Khesina to find out. She devised a pair of ‘friendship buttons’ that you can get at the moment from the art vending machine in our permanent exhibition. One of them features the word “Tsemed” in Hebrew script, and the other one the word “Chemed.”
Lisa Albrecht: Lina, why did you develop this item in particular for the art vending machine?
I had the idea of showing the beauty of the Hebrew language and transmitting it in an everyday way. I don’t actually speak Hebrew myself, but purely from a musical perspective I find it and Spanish the two most beautiful languages. So I really wanted to discover Hebrew for myself and find a constellation of words in the language that I could play with. That’s how these buttons with the wordplay emerged.
How did the wordplay occur to you?
In Russian, best friends are often called “nje rasléj wodá”, which more or less means “even water cannot destroy this bond.” I did some research on whether there’s such an idiom in Hebrew as well and thus learned about “Tsemed Chemed.” Translated literally, it means “sweet entanglement”, and is an expression for ‘close friends.’
What do these two words have to do with the buttons?
Buttons get sewed on with a thread and become then ‘entangled,’ or interwoven, with the material. Close friends experience something similar, even when they live thousands of kilometers apart. Like the buttons, they’re connected to each other by the thread and the adage. → continue reading