The Connected Audience
27 + 28 February 2014
Our society has been transformed by new technology and its use by museums have far-reaching implications in the way we experience museums, how museums themselves communicate with us, but also in how audience research can be designed and undertaken. This 2-day conference will examine innovative audience research projects which use digital media and web-based technology to better understand visitor behaviour and will explore how new technology can help visitors to have a fulfilling museum experience. A series of best practice examples, 'pecha-kucha' presentations and high profile key-note speakers such as the leading expert John H. Falk (USA), will provide an exceptional get-together of international audience research experts and those who are keen to learn more about the use and evaluation of new technology in audience research projects.
27 + 28 February 2014, 10 am - 6 pm
Old Building, ground floor, Auditorium
175 euros until 17 January 2014, afterwards 220 euros
In co-operation with KulturAgenda - Institute for Museums, Cultural Enterprises and Audiences, Institut für Museumsforschung, Visitor Studies Group UK, subsidized by the Federal Government Commissioner for Cultural Affairs and the Media.
Please find the abstract and the conference program in English here.