Airmail letter: "Juicy Jaffas Fresh From Sunny Israel"
Citrus Marketing Board of Israel in cooperation with the Israel Ministry of Tourism Israel, ca. 1960 © David Tartakover Collection, Tel Aviv
Zionist pioneers further developed and modernized the pre-existing citrus fruit industry in the Land of Israel.
However, the iconic status of Jaffa fruit as an Israeli product, produced only by Jewish workers, is disputed by Palestinians - Arab workers played a major role in the building of the regional citrus fruit industry.