Vision
To present Jewish perspectives, to engage and move people
Mission
The Jewish Museum Berlin invites people from various backgrounds to engage openly and actively with Jewish history and contemporary Jewish life in Germany. It encourages reflection and constructive debate, thus strengthening social cohesion.
The Jewish Museum Berlin looks after the tangible and intangible heritage of German Jews. It provides reliable knowledge about Jewish culture and tradition and presents diverse Jewish perspectives and viewpoints.
As a physical and digital space, the museum stimulates the mind and the senses.
Values
Openness
The museum is open to all people and respects the diversity of its visitors. The plurality of Jewish voices is fundamental to our work and is reflected in all our activities.
Independence
The JMB is nonpartisan and works independently. It chooses its own focuses and topics, and designs its own programs freely.
Responsibility
The museum is dedicated to the preservation and transmission of German-Jewish cultural heritage and to the remembrance of the Shoah. It keeps memory alive from generation to generation; it opposes antisemitism and all forms of discrimination.
Sustainability
The museum aims for sustainability and makes cultural heritage accessible for the long term. We take a responsible approach with our material and human resources.
Enjoyment
The museum offers encounters with serious and lighthearted topics from past and present times. We create experiences that resonate with visitors and that are enjoyable.
Appreciation
We value expertise, quality, and integrity, and we learn from our mistakes. Our work is based on mutual respect and open communication.
Strategic Goals
Digital Transformation
We are establishing the JMB in the digital space as a central platform for Jewish history and contemporary Jewish life in Germany. The analogue and digital JMB are interconnected, allowing people from all over the world free access to our topics, and thus reaching out into society. By facilitating encounters with history and culture, multifaceted exchange and constructive debate in cooperation with other institutions, the JMB is strengthening social cohesion. The JMB's digital transformation is happening across three areas: programs, collections and cooperation.
Download digital strategy of the JMB
Download (PDF / 0.16 MB / in German / accessible)Anchoring the JMB in German Society
By 2030, we will have anchored the JMB more firmly in German society: each year, we aim to increase the number of visitors from Germany in both the physical and digital spaces. To achieve this goal, we are collaborating with social, cultural and religious organizations and institutions.
Inclusion
We're establishing inclusion in the museum as a cross-sectional theme. We make inclusion visible, and our museum staff make it a matter of course in their day-to-day work. This improves the accessibility of our programs.
Sustainable Use of Resources
We take responsibility and contribute to climate protection. To operate more sustainably, we continually question our routines and are always realigning ourselves. We set new standards as a sustainable museum.
